The main digital marketing channels

Marketing channels are all about traffic.

It’s not surprising that most channels are still the biggest source of traffic for digital businesses.

This is a new channel that has been explored recently. But it has already shown great potential for digital entrepreneurs.

One more thing before we get to the list: You don’t have to choose just one marketing channel. As it doesn’t work like a traditional wedding, you can be with one person.

Still, in the logic of getting traffic here, you can and should – diversify your niche.

Think about it … if the source of the canal is dry, you have other sources of water to draw out and you don’t risk thirst.

I say this because digital is changing rapidly and all the time. It’s not something carved on the stone, you have to keep an eye on what happened.

Plus, inclusion of channels will strengthen your brand and put it in the head of the public.

The ones I make are based on Google’s own channel definitions.

# 1 Society

It is a refuge for distribution and sale through social networks.

You publish engaging content to get closer to your audience, develop a relationship with them, and win their hearts.

This is an efficient channel as 78% of Internet users use some social networks in Brazil.

This means that depending on your channel, the higher your chances of being on any social network.

Two of the most used items for you to know are Facebook (95%) and Instagram (89.1%).

In the ebook example, it will be a form of direct selling because you will be advertising directly to consumers.

# 2 Reference

Is celebrated by word of mouth

Do you know the popular YouTube channel that you recommend to your friends?

Or the digital expert you follow and show everyone you like him too?

You will most likely do this because you like content expert sites a lot.

It happens that way for almost everyone. People share only what they like, what they think is valuable.

The truth is, any website can be a viable sales channel to bring potential customers to your website just when they refer you, that is, a link to your page.

That way, your brand will get more and more exposure and power.

Think about it… If your dog runs away from home, it’s likely that you only ask your neighbor if anyone else has seen him or that you post on social networks and ask others to share?

So it is The likelihood of your dog being found increases as more people find out that he escapes.

The same thing happens for your page.

Referrals can be made by creating links, guest posts, affiliates, sharing on social networks… in short.

In an example of an ebook, it will be sold by a middleman

# 3 Direct

This is when people go straight to your page, that is, when you type in the address of your website directly in their browser.

In this case, he is someone who already knows you, likes your content, your products, you.

Anyone who uses a direct channel for your website is more likely to be involved in other marketing channels and can become a loyal customer or bring more customers to you.

Tip: Use simple and friendly URLs to make life easier for anyone who wants to get to your website without a break.

# 4 organic search

It was 11:10 am while I was writing this article. I haven’t had lunch yet, and today alone, there are over 2 billion searches on Google (and counting).

Google searchers are looking for answers. He follows the information to answer questions or problems.

This guy knows what he wants.

And what he wants is directly related to his business.

Therefore, he is more likely to have qualifications than those from social networks, for example.

Needless to say, for search engines to see it, you need a very solid SEO strategy.

This is how tim timings are tracked by tim timers based on criteria that Google considers important when choosing which content goes to the first page and which content is hidden from the second search page.

# 5 email

I’ll ask a question that I already know the answer to.

Do you have an email?

I asked because I heard that the email was out of steam.

I strongly disagree Email remains the biggest asset of my business to this day. Just to give you an idea of ​​the power of email …

The truth is that people who buy products or services promoted through this channel spend 138% more than those who don’t get contacted by the company by email.

In this article, I’ll explain why email is the biggest asset for my company.

Email is the perfect marketing channel to segment your audience, communicate and develop trusting relationships with them. And people who trust the brand tend to buy more.

# 6 paid media

Would you like to increase the traffic to your site in the recorded time and hence increase your sales and customer list?

The fastest way is to pay for content, products or services to be published.

This channel is one of the most effective in reaching the right audience as you can target it in a number of ways.

Not to mention, although social media channels are effective. But the truth is, access to general publications is dying.

You have to invest money to get more and more people to get your content up and running.I talk about it more when I explain about Facebook’s algorithm.

In general, there are 3 types of paid media:

Social ads

Sponsored links on Facebook and Instagram etc.

Paid search

Sponsored links on search engines like Google.

show

Local Sponsored Links you buy on other sites appear as a banner.

# 7 WhatsApp

Although WhatsApp is a social network But different Even though I describe social channels But you might not even think about that option.

But the truth is that it is optional. And one of the wonderful

This is a channel that is outside the curve of most marketing channel lists.

That’s because it is new and it just started using it for a while. Even though he is young But he has already shown what he is for.

I dare to say that this is the future of digital marketing channels not only WhatsApp but also other apps like Telegram etc.

Why is digital marketing so important?

Just talking about some points as I have done a full article on WhatsApp business tools …

This is the most intimate channel you can have to communicate with your customers and potential customers in today’s marketplace.

The reason is simple

As with other channels you compete to capture the attention of your audience, things on WhatsApp are different.

As people don’t send their WhatsApp numbers to anyone, they forward it to trusted people, or at least to people who are interested in getting in touch.

In fact, this lack of interest means that the compartment is low in maintenance and operation costs.

Communication is also faster than other channels.

This close, personal touch increases leads, as 61% of people say they want to receive personalized communications from their respective brands.