Your Personal Marketing Style: What kind of marketing personality type are you?

In online marketing, we love to discuss the platforms, tools and channels you need. But we’re rarely talking about one of the most important aspects of your online marketing strategy: you.

That is very unfortunate because the truth of the matter is that you being the person can have a huge impact on the way you market online. The way you respond to your challenges and opportunities, aggressiveness, your favorite marketing channels, and what you do with your data all reflect your marketing personality type.

In this article, we’ll help you get to know your marketing personality type and the marketing personality type of the people you work with. The better you understand how personality is influencing your marketing decisions, the better you will be to position yourself (and others).

Your marketing personality type

Your marketing personality type affects every aspect of marketing, from the ad text you use to the way you interact with your co-workers. Every type of marketing personality has specific strengths, weaknesses and preferences.

Unfortunately, most marketers do not quite understand their marketing personality type or the nature associated with their decisions. They just do things in a way that suits them. Sometimes it works … and sometimes it doesn’t.

This is part of the reason online marketing tips are so popular.

If you are someone with ideas trying to implement technical advice, you may not get the results you promised. Likewise, if you are a slow and steady marketer and your boss suddenly asks you to come up with a “silver bullet” campaign idea from a webinar he recently attended, both of you will end up frustrated.

One of the keys to online marketing success is getting to know your marketing personality. What kind of marketer are you? What are your strengths and weaknesses? How have you adapted to the bigger marketing picture?

To answer that question, let’s look at a brief overview of each type of marketing personality and what they bring to the table. We’ll include links to in-depth articles on each personality type. But for the purposes of this article, we’ll give you a high-level summary.

Initiator

In many ways, innovators are the creators of the marketing world. Initiators are what most people think of when they envision marketers: smart, creative men and women with a gift for communication.

As marketers, pioneers “get” people, they are generally people who enjoy being together in a group that thrive in almost any situation. That social instinct gives them a strong understanding of their customer base.

In addition, initiators tend to be highly creative. The creativity expressed will vary from person to person. But there is always

As a result, Initiators are the source of amazing marketing ideas and insights. If you are an innovator, you may have a growing list of marketing ideas to try.If you have an Initiator working for you and you start to feel the idea is over, talk to your Initiator a bit. Before you know it, you have a number of tips to try.

Operator

Practitioners are one of the lesser-known types of marketing personality, although there are many initiators, but they don’t always fit the classic marketer stereotypes.

Practitioners may not like to stand out in the way Initiators or Drivers do, but it is the key to the most important part of successful marketing: consistent and reliable execution.

You will see that practitioners understand the power of slow and steady progress. They may not always be the ones who come up with new ideas or push things to the next level. But they are the people behind the scenes who turn exciting dreams into profitable reality.

In addition, most implementors have a deep understanding of what makes people tick. They tend to be quiet, but that’s because they are observant. They notice details, especially in terms of social behavior, and feel great about what motivates people.

These characteristics make Implementors excellent marketing readiness. They “gain” their audience and have the patience and attention to detail needed to create sustainable campaigns that reach their prospects in the weeks, months and years. go

Driver

The driver is the driving force behind the market. With a tireless commitment and a thirst for success, they are the classic marketers ready to do whatever it takes to make a profit.

In general, drivers are action-oriented men and women who love to set goals and work hard to achieve them. They enjoy great challenges and gifts to “cut through the shit” and overcome all sorts of obstacles.

These personality traits make drivers a perfect fit for marketing, which is often more than just a challenge and hurdle.

In fact, drivers are often the driving force behind most businesses’ marketing. Many drivers are good at finding others to help them achieve their goals and make others perform well, so they have a knack for creating a common vision and recruiting support for ideas. Their initiatives

Distiller

Refiners love to turn potential into perfection. Online marketing is a fairly fast paced industry that rewards adaptability, ingenuity, and persistence, so Refiners are the rarer of the marketing personality types. But in the right roles, they truly shine.

Most refiners are obsessed with doing the “right” thing. They love to destroy ideas, processes and theories, look back and forth and discover the truth hidden within. For technical analysis and insights, Refiners cannot be beat.

For the refiners alone, this is not enough to get results. You have to get the best results possible … and in the most efficient and effective way.

This passion for optimization and optimization has led them to run great marketing campaigns and make them great. Want to take your paid search or email campaign to the next level? You can count on moderators to scuba dive, examine data, find out what’s working and what’s not, then test it out. (And test it again) until you get truly stunning results.