What is a digital marketing channel?

If you are already familiar with the marketing terms, you may have heard about marketing channels. It is the path that you bring your product to your customers to sum up. When it comes to digital marketing channels, the definition is a little broader.

In general, marketing and sales funnels are closely tied to your availability to buy your products and how you can lead them to your customers. (Retailers, Wholesalers, Distributors, Digital Representatives, etc.) These channels can have departments and sub-levels depending on the structure of each company they are established.

Digital marketing has become another avenue of customer acquisition and is not just part of the marketing and sales mix. But also became the protagonist in many cases.

And has its own channels with their own unique properties and metrics. In the digital world, channels are more connected to brand interactions with customers than with the delivery of the final product.

Therefore, knowing these channels and how to use them properly is essential to increase the ROI of your marketing campaigns and product / service sales.

Follow in this article everything you need to know about a digital marketing channel.

What are the main digital marketing channels?

Google has a classic definition of a digital marketing funnel that has become standard. Indeed, this definition is tied to Google Analytics analysis, so when we talk about digital marketing channels from a Google perspective, these are the ways in which customers can interact with you in order to take them to your website.

Digital Marketing Funnel – Google Analytics

So we have 6 digital marketing channels that they are:

Direct / General / Referral Visit

Paid media / Email / social

How does digital marketing channel analysis work?

As we mentioned earlier, Google Analytics offers all of these related channels on its platform. But it is extremely important that you connect Analytics data to that social media data. Facebook, for example, has a complete dashboard with interaction information in both advertisements and in general posts.

A great, little-known tool, Facebook Analytics, takes a lot of valuable information from your channel and can be used if you have the Facebook pixel installed on your website. Another great tip is to use digital marketing tools that supplement information from both Google and Facebook.

At Vero Contents, we use RD Station, the Google Analytics data-based inbound marketing software integrated into the platform. Software, which includes an email launch tool, makes a huge contribution to the data analysis, allowing data to be crossed with lead generation strategies, for example:

By crossing data, you will be able to perform accurate and consistent analysis of the acquisition and results of each channel and the performance of each channel within the strategy.

And speaking of strategies, one of the most important ways to work with all digital marketing channels is inbound marketing. Think of all channels in an integrated way, optimize and optimize your campaign with total focus on results.

It’s not surprising that most channels are still the biggest traffic source for digital businesses.