What is a marketing channel?
Direct traffic
Direct traffic by name is all traffic that is directed to your website through a URL.
We’ll treat it as direct traffic.
Here, we have a first note on the importance of your website URLs. Brand awareness, that is, a good contribution to branding results in direct traffic, so having a URL that is easy to remember and works well with your brand will make direct traffic more likely. That good
Naturally
Spontaneous traffic is a topic that we have covered a lot on the blog. Searching by search engines is one of the most consistent ways to find customers.
Therefore, it is imperative that you have a consistent keyword strategy. Additionally, the site is highly SEO optimized so as to provide the answers users find in their searches. The idea here is to be in the first position in the SERP (Search Engine result page), thus getting the most clicks.
For example, Google displays billions of searches every day. In order to appear on the first page and receive excellent traffic, you need planning and consistency in your SEO strategy.
Of reference
Referrer traffic is another important SEO task. This happens when your website’s links are referenced on blogs or other websites. Users click on this link to enter the website of your company or your product.
Good results in referral traffic are directly linked to the good results of content creation. If you have quality content, it will naturally be discussed elsewhere in addition to being shared by others.
Paid media
There are many ways to buy media on the web. And it is very important to think about this possibility as it is a great way to achieve immediate results.
First of all, you can present on social media not only But only your regular posts But also paid advertising Social media offers a great advertising platform, as is the case with Facebook ads.It is a very powerful segmentation and reach tool. There you advertise on Instagram too.
Other major social networks like LinkedIn also offer great advertising tools. So, the most important point to consider is whether your audience is on these social networks. So the decision to be there with your product or service will depend on where your customers are.
With the increase in the number of online videos, try the Youtube video strategy, it brought significant results and it currently has a more astronomical audience than many TV channels.
Another important paid medium is sponsored links. As we all know, Google Adwords is the most used search engine and produces very important results for advertisers.
In addition to sponsored links, Google Adwords and other search engines allow not only ads to be included. But only on the search page So you advertise on the Display Network. That is, you can have your ads run on other sites that are part of the Display Network.
Email marketing is not dead yet. Moreover, it is now more than ever and is one of the most important channels of digital marketing. I say this because email is a direct channel. It communicates within the computer of your prospect or customer. (Or mobile device) and allows you to initiate a conversation with your audience.
Some internet sales strategies use email marketing as the basis for their marketing campaigns, such as digital product launches.
social
We’ve covered social media when we talk about paid media. But it is very important that you stay on social media even if there are no ads.
It allows you to connect directly and consistently with your audience, build lasting relationships, and get essential information about what your customers think about your brand / service / product.
In Brazil, according to We Are Social, in partnership with Hootsuite, there are more than 122 million users of the social network in Brazil. In other words, it’s impossible not to feature on social media.
The main point in social media is bringing quality content that is engaging and shareable. So, evaluate your audience well on social media, know what they like and behavior, and how your products / services can help you solve problems.