Google Ads: Set goals in mind

Getting started with a Google Ads campaign

Before you start creating a campaign, you need to make sure you have goals in mind.

We’ll explain why having goals is important, examples of goals, their impact on the type of Google Ads campaigns you should run, and how to track whether you’re successful in meeting them. Let’s get started.

Why is having a goal so important?

Your goals strongly determine how you will set up campaigns, how they work and how you track them to be successful. With your goals leading up to so many pieces of things about your campaign, if you don’t have it, it will be very difficult to build a solid campaign. It’s like trying to drive a car without a steering wheel, you can’t go very far.

Target example:

Building brand awareness

Lead generation

Increased site traffic

More sales

Remarketing

How has my goals changed as to which campaign type I should run?

Depending on what kind of goal you are trying to achieve, there are campaigns that will perform better than others. For example, if your goal is to generate leads. You may want a Search campaign that includes a display campaign. Both of these are great for showing up to new users who are looking for what you sell. Or, if you want to increase sales on your ecommerce site, you may want to set up a Shopping campaign.

Looking for more information on what type of campaign is best for your goals? Take a look at my most recent blog post where I mention three main types of campaigns. Find shows and shopping and what’s best for

How can I track the success of my Google Ads campaigns?

convert! To ensure your goals are successful, you need to make sure that you are tracking actions that users can take on your site, known as conversions. Conversions vary slightly from company to company, but a common example of conversions is submission. Contact forms, email clicks, phone calls, newsletter subscriptions, and purchases / sales.

You always need to make sure that you have all conversions set up correctly in order to be able to track the performance of your campaign.

Examples of all working together

# 1 service site

Goal = Lead Generation

Campaign type = Search and Display

Conversions = contact form submissions, calls, and email clicks.

# 2.Ecommerce site

Goal = more sales

Campaign type = Shopping

Conversion = purchases / sales

Can my goals be changed?

Yes, just like your business, your Google Ads campaigns will grow and change over time. This means that the goals you start with your campaign may not be the same you want to focus on later.

Can I have more than one goal?

Yes, it is very common to have more than one goal at a time.

Why is having a goal so important:

Make sure you’re headed in the right direction.

Help you decide the campaign type.

It tells you what your conversions should be.

Don’t hesitate to get in touch if you have any questions, we’re always here to help.