The truth about social media
Whether you have a personal Facebook profile that you follow, your friends or use an Instagram account for your small business, we all have an idea of how social media works: you post, others see your posts and you. May be able to get likes
There is one more thing about social media that we must refute: the idea of social media success at the same time.
Take some time
Fact: Watching a grass as it grows.
We recommend that social media posts be recurring at least three days a week. The Pew Research Center says that 72% of Americans use some form of social media. That’s where millions of active consumers come together in one place, every day, making social media platforms a surefire way to reach your potential and current customers. Social media has a huge community to empower any company.
But not just because you use social media doesn’t mean you reach 72% of Americans on social media. If you are not a viral account, you can never get close to that number.
It is not always that we see people accessing social media and wondering why they don’t like their posts the next day. The truth is that, although you reach a large number of people, it takes a long, long time to create an account on social networks. (In terms of likes and followers) if you post organic
Truth: organic social media vs. paid social media
Creating an account on social networks is free, but in reality, there is an element that pays with social networks, which is important to know when to grow on social networks.
Organic social media means creating posts and posting to your account. Paid social media is when you create posts and spend your money reaching more people. Social media reaches your followers, while paid social media can reach everyone you target in the social media account you’re using.
For example, on Facebook, which is still considered the main social media account, a HubSpot survey shows that the average reach for typical posts is 5.17% of page likes, while your reach is paid. On average, it was 28.1% of the reach. In addition, with social media advertising, the Statistica report found that across the world, on social media platforms, the number of social media impressions increased by almost 20% year on year. In short, these platforms you pay for, and the more your average payload, reach and visibility, which means that you will “grow” faster.
If you are simply posting organic on social media, seeing new people, but as your reach is less, on average, with each post, it takes a little more time to grow. Your audience
Did you really like these accounts that you saw? They will probably pay for it.
Good news: social media is important.
Do not despair if you do not have the budget to pay for your social networks. Although you can see “faster results” in terms of likes and followers, if you open your wallet. But social media can do more for you than just provide opportunities for growth. After all, social media is not just about getting likes. These are just a few of the things that social media can do for you.
Social media is one of the most prominent faces of your business. According to the Animoto survey, 58% of consumers consume their social profile before visiting their website. What you post organically in your feed determines your company’s opinion, and that’s important.
Organic social media is an opportunity to show who you are, your personality, your team and your values. Orgânico Post works to build confidence in your brand. According to the Sprout Social survey, when customers feel attached to your brand, 68% want to recommend your brand to friends and 76% want to buy more from you than your competitors.
Although payment will bring followers quickly. But Organic can attract loyal customers who work overtime as a base to bring you more experimenting business. Remember that loyal consumers will benefit you more than those who like your content. You are only once
Conclusion: adjust your goals
If you are unable to socialize, prioritize the use of your social media to maintain the relationship with customers and build a reliable image of your brand. Adjust your goals in a list of actions, such as:
Create memorable, high-quality content.
Connecting with business partners and community members
Connect with loyal consumers and why they support your brand.
Developing a message that expresses the value of your brand.
Create a “look” for your business to build and trust.
If you post organic, followers and likes will come. Remember the truth about social media: leads have time