What is a meerkat and how to use it in your content marketing strategy?

A good content marketing strategy must be kept up to date with the most up-to-date tools and applications in order to bring company news to target audiences in a dynamic and innovative way. Today we’re going to be talking about Meerkat, a video application that, like Snapchat, allows instant video viewing to ensure interaction with your audience:

What is a meerkat?

Meerkat in English means meerkat. (Remember Timão from the LeãoLeão painting?) An animal known for being able to rise quickly, standing in the middle of the African savannah to be seen further away. As with animals, it’s as if the app users quickly raised their heads to fine tune their vision through sending and receiving video. To use the app, you just have to tap a button and start streaming. Immediately, a link to the stream will be created which is published on Twitter where the sharing is free, that is, virus spread is allowed.

Meerkat is available for devices with Android and iOS operating systems.

Meerkat Benefits for Your Company’s Content Marketing

Meerkats are an affordable and easy-to-use option to convey brand presentations and activities. It is for this reason that it is possible to showcase products and services in a dynamic and fast way. It is possible, for example, to create a short video with ideas, tips, customer testimonials, create a teaser with introductory content, inviting people to learn more on your website or blog.

Most interestingly, the company manages to provide a real dimension to the audience during (live) broadcasts.It also has the option to save the video and then make it available for permanent use on YouTube.

The greatest benefit is building an engaging fan base. The app is also a great way to differentiate yourself from its competitors, as Brazil is one of the most popular web video consuming countries, according to Hubspot’s study on Inbound Marketing in Brazil, with just 10. % Of Brazilian companies only There are plans to invest in video production and distribution.

Tips for using meerkats in your content strategy.

Here are some tips for using Meerkat in your company’s content marketing strategy:

1 – Create a description of the concept.

In the same way that you write a blog post with interesting topics about the universe of your show, you can do it in a live video. Prepare a presentation on your ideas or curiosity about your business and send it through Meerkat to your followers.

2 – broadcast activity

Presentation, lectures … There are many activities that companies tend to promote in order to attract qualified prospects and build relationships. Why not take advantage of these events to broadcast through Meerkat and reach more people?

3 – demonstration of products and services

Talk to your audience about the nature of the product or the differences in services. Use the soothing vibe that the app provides to converse with your audience in a fun and humorous way.

This can be a very interesting action to launch a new product or service, what is it about?

4 – offers, bids and promotions

Everyone likes to be informed about offers and promotions. How to offer a promotional code specific to your consumers that are accessible only through transmission on meerkat?

This is a good way to measure results, after which you will know how many people are connected to the broadcast and how many people are buying using a promotional code.

5 – customer interviews

So how do you present the company’s successful cases through live broadcasts? To do this, select clients with good results to demonstrate and sit down with them to relax.Your Twitter followers will follow and, if they like them, repeat them with their friends.

6 – Show the day to day of the company.

Is there a curiosity that can support your company’s image? How to show your target audience in a live stream through Meerkat?

Tell your business story, show it to your team … use your creativity to humane your company and build a fan base for your brand.

Video is one of the most engaging content marketing elements. When audio-visual aids join the power of social media, the impact can be very positive. After all, people really like the video and want to participate, interact, share. This can only be done in real time when it is broadcast live.

And we know you have to think outside the box, bring your news public, connect with them in a unique and rewarding way. That’s why the Meerkat app is a great tool!